Lisa Hemingway
Climate Designer working to create communication design for brands and non-profit organizations that are truly making the world a better place
Backyard Creative is a boutique graphic design studio operating on the inherent belief that high-quality design can effect positive change in our communities. We believe good design not only communicates efficiently and embodies the craft of design, but also considers its environmental, social, economic and cultural impacts. Our approach to design is authentic, collaborative and straightforward: we are committed to delivering quality service for reasonable fees while supporting you and your company’s sustainability journey.
Projects
SeaChoice is a partnership between the David Suzuki Foundation, Ecology Action Centre and Living Oceans Society. SeaChoice is an established seafood sustainability initiative that recently underwent a strategic transition and switched its focus from working with seafood retailers to transforming the entire seafood supply chain in Canada.
My company, Backyard Creative was engaged to do a brand refresh and brand new Wordpress website. We also helped develop an assessment tool called Seafood progress which scored retailers on their sustainability metrics.
I did the design for the logo refresh, UX/AI, web design and some client management — collaborating with a project manager/communications specialist and web developer as noted in the case study.
LOCO BC is a growing alliance of local companies working to strengthen communities, grow the local economy and build strong, sustainable businesses. Well-aligned with our values, Backyard Creative has been a member of LOCO BC since its inception in 2009 and we jumped at the opportunity to help communicate the value of buying local.
For LOCO BC’s second annual Buy Local Week (December 2-8, 2013), Backyard Creative was engaged to create an infographic that celebrates consumers’ choice to shop locally for both their business and personal needs, and showcases the cascade of positive effects their choice generates. Our key objectives for the infographic were to make consumers feel good about shopping local—and not feel badly for choosing big box stores—and to highlight some recent Canadian data about the impacts of buying local.