Kika Macfarlane
Climate Designer utilizing illustration to ignite activism
Designer, illustrator, and animator working in the outdoor activism space. I'm passionate about conservation, and making the outdoors and the environmental movement a more inclusive and diverse space through design. My work focuses on the way illustration & design can influence behavior, and communicate powerful messages in minimal ways.
Projects
Intersectional Environmentalist
Intersectional Environmentalist is a new organization and platform striving to put BIPOC voices at the forefront of the climate movement, and to acknowledge the ways advocating for climate justice must also be advocating for racial and social justice. I created a series of illustrative graphics for use in social and print, that communicated these messages minimally and effectively. The organization has since grown to over 100,000 followers and sparked change and conversation in many climate driven groups and brands.
Protect Conglomerate Mesa
I collaborated with Friends of the Inyo National Forest to create this illustrative infographic. Conglomerate Mesa, a beautiful area at the doorstep of Death Valley, is at the threat of a large scale, open pit cyanide gold mine. Creating this illustrative infographic was an effective way to quickly express the threats and unique value of this area.