Wendy Jedlička
Climate designer focusing on Circular and Regenerative Economics
With a strong background in design, manufacturing and business, Wendy Jedlička, CPP, ISSP-SA is an IoPP Lifetime Certified Packaging Professional, a certified ISSP Sustainability Associate, and president of Jedlička Design — a packaging design and strategic business and marketing consultancy specializing in sustainable design and supply chain management solutions. Working in first print and then packaging since the mid-1970s, and as a design and business strategy vendor since the mid-1990s, she has served clients from Fortune 100 giants to tiny one-person shops.
In addition to her design and strategic management work, Jedlička is a long-time, and vocal, advocate for sustainable design and business, writing regular sustainability-focused feature articles for publications around the world, and was contributing editor for two of Wiley Publishing’s books on sustainable design, "Packaging Sustainability" and, "Sustainable Graphic Design." Both books have become required reading for many design programs throughout North America. As an internationally recognized speaker and workshop leader, Jedlička is regularly tapped to speak on eco-packaging, print, and product design, as well as broader sustainable design and business issues.
Working to change minds in higher education, since the program’s inception Jedlička has been a founding program development team member and faculty for Minneapolis College of Art and Design's groundbreaking Sustainable Design Program, and is Business Faculty for the University of Wisconsin's Sustainable Management Program. As part of education efforts in industry, Jedlička serves on the committees for sustainability and education for the Institute of Packaging Professionals, the American Institute of Graphic Arts, and contributes to various national sustainability curriculum efforts. As part of Jedlička's professional outreach efforts, she serves as the United States co-coordinator for the o2 International Network for Sustainable Design and is the o2-USA/Upper Midwest chapter chair.
Projects
Role in Project: Primary Author and Editor.
"Sustainable Graphic Design" opens designers' eyes to the bigger picture of design in action, seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Case studies illustrate and tie concepts together, making understanding sustainable design not a theoretical thing, but real and actionable.
Sustainability isn’t a fad or a movement; it’s a long-term paradigm shift. With this forward-looking toolkit, designers and their clients are able to infuse their work with sustainability systems thinking, empowering everyone to play their role in achieving a future where design and sustainability are natural partners.
Role in Project: Primary Author and Editor.
With initiatives like the Walmart Scorecard (now part of Project Gigaton) in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is not only an integral part of today's global competitive market, but a key element in the shift to a more sustainable — or better yet, regenerative — global operating model. Case studies illustrate and tie concepts together, making understanding sustainable design not a theoretical thing, but real and actionable.
"Packaging Sustainability" is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative and forward-looking solutions.