GA-EE
These book projects — Green Acres & Ecovention Europe — focus on reducing waste and resource use in book production. Both utilized semi-local print-on-demand services & best practices in speccing recycled paper stocks, etc.
Green Acres was designed for an art exhibition featuring artists using farming as their practice. The design of Green Acres contrasts the visual language of industrial agricultural practice with the works of the artist farmers.
When it was time for the Ecovention Europe show catalog, the curator, Sue Spaid, asked me to work with her again. In an effort to continue to reduce resources, I thought about creative inputs as a type of resource; and thought this was an opportunity to apply some of the principles of vernacular building evolution to one of my graphic design projects.
The page size, grid, and type selection were reused from Green Acres. Issues apparent in the original design (e.g.: tons of ink coverage; unnecessary decorative elements; wasted page space) were reconsidered and updated.
Ecovention Europe, while containing much more written content, used only marginally more pages due to maximizing words on a page as a design goal. While the choice to use colors for delineating sections was still used, the goal of minimizing ink coverage was used to select the colors (and to generate the map graphics for section dividers). Bitmapped images with no actual "filled" areas were used, as well as color mixes that never added up to more than 100% coverage...
While these things on their own are all marginal improvements, the thinking was useful: can a design process become an evolutionary one where creative resources are also saved? Reducing Ink, Reducing Paper, Reusing Creative Output, Reducing computer usage; these led Ecovention Europe to have a lower carbon impact per book than Green Acres …