Using Creativity and Behavioral Design to Motivate Action
Episode 5 – Deep Dive series
This episode references Climify’s Episode 5 – Fitbit for the Planet Design with Katie Patrick
In this episode, we are inspired by behavioral design and how this type of design can actively create change. We talk about giving power to creativity and vision while pushing away negativity and “doom”. We think about breaking down behavioral design into smaller steps and smaller initiatives to see measurable change. Rachel specifically reflects on her minor in Psychology and discusses the ways design psychology can be improved for future students. Furthermore, we discuss how we would like to see behavioral design implemented into the classroom like through UI/UX design and gamifying design. Lastly, we stress the importance of educators being real with their students while demonstrating hope and creative vision.
Resources
Why Optimism and Creativity (Not Doom) Will Save the Planet, Katie Patrick Tedx Talk
Deep Dive is a Climify miniseries that explores opportunities for climate education through the eyes of recent design students. As new grads now working the 9-to-5, we’ll discuss themes centering around climate design and what educators can do to approach these topics. The classroom needs to see more intersectionality between design and climate, and we’re here to advocate for that.
About our hosts
Rachel Cifarelli
Rachel is a freelance graphic designer and researcher using her skills to support and uplift those who are making the world a more sustainable place.
She received her B.A. in communication design from Elon University, where she realized she was actually good at designing content more extensive than birthday cards. Rachel also always knew she was an environmentalist, but it took her a long time to figure out how to blend these two passions of design and sustainability together. It wasn't until she discovered Climate Designers that she saw a whole new career path unfold in front of her, one where she could make a living doing something she loves. Today Rachel works with environmentally-minded organizations and businesses on projects like branding, fact sheets, promotional materials, and digital assets. Some of her clients include Sierra Club, Bedford 2030, and Brooklyn Organic Kitchen.
Rachel is also a researcher working on New Wave, a joint project with Climate Designers. What originally started as a class project during undergrad has grown into a sponsored research project that has garnered lots of support and participation. The goal of this research is to inform design educators how student designers understand sustainability in the design field and how they might like to see sustainability incorporated into their design curriculum. She wants to be part of establishing the climate design education in undergraduate universities that she never got from her own.
Outside of work, Rachel enjoys reading, taking walks around her neighborhood, and visiting the best local eateries and breweries in her town.
linkedin.com/in/rachelcifarelli
Grace Turcich
Grace is a Chicago-based graphic designer working at a marketing agency. She earned her BFA from University of Illinois at Urbana-Champaign in Graphic Design. Since Grace’s transition from a full-time student to a full-time employee, she wants to know what else she can do for the climate. As a new climate designer, she is constantly learning how design and climate are intersectional. Grace hopes to discover new ways of learning, how to challenge the status quo, and become part of the solution within the fight for climate action.
In her freetime, when she is not fighting for the planet, Grace is painting nail art, hiking, and baking a new recipe.
Follow Grace’s climate design blog on instagram @unearthclimatedesign and her website grace-turcich.com.
