Unlikely Peaches
Season 1: Episode 3
Why are we still gatekeeping designs? Why do we prioritize competition over collaboration? Why do we assume we have all the answers before asking others?
On the latest episode of Doom & Bloom, Marc O’Brien and Rachel Cellinese use the Thinknado process to question reality and dismantle outdated mindsets that keep design isolated and exclusive.
The conversation embraces open-source design and rejects the idea that ownership matters more than impact. When design moves beyond individual pursuits and into collective creation, new possibilities emerge. It’s time we build networks that connect designers, farmers, biologists, and organizers to co-create meaningful solutions.
You’ll hear Marc and Rachel challenge designers to step outside their silos, forge unexpected alliances, and develop impact-driven innovations that uplift entire communities. Remember, collaboration over competition.
Subscribe to Doom & Bloom on Spotify and Apple.About our guest
Rachel Cellinese has a diverse background in visual storytelling, creative direction, and design. With experience working across industries—from entertainment to nonprofits—she’s known for providing fresh perspectives and innovative solutions that elevate teams and projects. Since 2020, Rachel has been a driving force at Climate Designers, co-leading the LA chapter and contributing to initiatives like Project Blue Sky, where she bridges the gap between art, science, and community.
The Doom & Bloom Team
Marc O’Brien (Host)
Camille Graham (Producer)
Jacquelyn Demshick (Designer)
Holden Hardcastle (Editor)
Dion Hazelbaker (Marketer)
Albert Paul (Music producer)
Jolly Sand
Season 1: Episode 2
Why isn’t sustainability at the core of every project? Why are people still asking what sustainability even means? And why isn’t it baked into our education system? These communication gaps are holding us back—but what if we flipped the script?
On this episode of Doom and Bloom, host Marc O’Brien and guest Brian Stancheski explore how we can get more people excited about climate solutions.
What if we marketed sustainability like the latest tech drop—sexy, desirable, and impossible to ignore? Together, they use the two-word mash up "jolly & sand", to brainstorm bold ideas like sustainability beach festivals, viral campaigns, and immersive experiences that make climate solutions unforgettable. From influencers to massive beach cleanups, they explore ways to turn sustainability into a movement that can’t be overlooked.
It’s time to think bigger, take action, and make sustainability the main event.
Subscribe to Doom & Bloom on Spotify and Apple.About our guest
Brian Stancheski is the owner and operator of BiggerCreative and the Climate Design Lead for the NYC Chapter. As a passionate community builder, he believes businesses have a responsibility—not just to be more climate-conscious, but to recognize that sustainability is a lucrative path forward. His mission? To amplify why and how businesses need to rethink the way they operate to stay relevant, resilient, and profitable in a changing world.
The Doom & Bloom Team
Marc O’Brien (Host)
Camille Graham (Producer)
Jacquelyn Demshick (Designer)
Holden Hardcastle (Editor)
Albert Paul (Music producer)
What is Thinknado?
Season 1: Episode 1
In the first episode of Doom and Bloom, Marc O’Brien sits down with John Bielenberg and Brandt Williams, the masterminds behind Thinknado, to dismantle the predictable thinking that’s keeping us stuck. It’s time to flip the script and ask the hard questions: Is our way of thinking broken? Why do we settle for the status-quo? And most importantly, how do we unleash the creative potential we all have but rarely tap into?
Subscribe to Doom & Bloom on Spotify and Apple.We’re going to use Thinknado during certain Doom & Bloom episodes. Listen in as John and Brandt walk us through their framework, a no-nonsense, four-step process to blow apart conventional thinking and generate radical new ideas
“Wait, Why?” – Question everything like a relentless toddler. Challenge the status quo.
“Maybe...” – Explore the wild possibilities beyond what's familiar and embrace the discomfort of being wrong.
“What If?” – Expand your imagination with unexpected connections.
“Try This.” – Prototype your ideas with minimal resources and see what gains traction.
But, this isn’t just about creativity, it’s about survival. Our climate emergency is the ultimate design challenge, and the Thinknado process equips designers to break free from destructive patterns and imagine regenerative, world-changing solutions and approaches.
About our guests
John Bielenberg is a designer, entrepreneur, and imaginative advocate for a better world. He is the founder of Project M, and co-founder of Future, Common, and Thinknado.
John has won more than 250 design awards in his career, including the 2013 AIGA Gold Medal for leadership in the design for good movement. The San Francisco Museum of Modern Art staged a solo exhibition of his work in 2000. In 2003, John Bielenberg created Project M, an immersive program designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work—especially their “wrongest” thinking—can have significant impact on communities. Project M has developed projects in Alabama, Baltimore, Connecticut, Costa Rica, Detroit, Germany, Ghana, Iceland, Maine, Minneapolis, Montana and New Orleans.
In 2016, John co-wrote a book called Think Wrong that inspires people to conquer the status quo and do work that matters and in 2025 will launch Thinknado, an app that makes Ai think wrong to help generate creative solutions to big challenges.
Brandt Williams is co-Founder Thinknado, entrepreneur, connector of dots and people. Brandt is a strategist and has a knack for transforming ideas into successful ventures. As a serial entrepreneur, Brandt has served as founder/co-founder/CEO for early stage ventures and well as an intrapreneur and CMO for Fortune 500 companies. Brandt cares most about mentoring people and teams to find their true purpose. Deeply invested in building a better future, Brandt strives to find new paths for creativity, sustainable livelihoods, and fulfillment.
Links mentioned in episode
Thinknado (Use discount CLIMATEDESIGNERS for 10% off)
The Doom & Bloom Team
Marc O’Brien (Host)
Camille Graham (Producer)
Jacquelyn Demshick (Designer)
Holden Hardcastle (Editor)
Albert Paul (Music producer)
Doom & Bloom Trailer
Season 1: Episode 1
Doom & Bloom cuts through the noise to the heart of design and climate action.
Our future is undecided—how will we use our collective imagination to design a better world for all?
Through unfiltered conversations, we unpack today's challenges through the lens of creativity and possibility to motivate designers to take meaningful action.
Explore bold, innovative ideas that shift away from the current paradigm towards a regenerative future.
The Doom & Bloom Team
Marc O’Brien (Host)
Camille Graham (Producer)
Jacquelyn Demshick (Designer)
Holden Hardcastle (Editor)
Albert Paul (Music producer)